Confusion Snacks is now at Boba Guys!
Confusion Snacks is proud to announce our partnership with @bobaguys, bringing you an amazing cultural experience through Asian-inspired...
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Confusion Snacks is now at Erewhon!
THRILLED to share that Confusion Snacks is now available at all 8 Erewhon stores! These past few months, we’ve been heads down figuring...
FAQ: "Who Makes Your Popcorn?"
For those new to our snacker village, hi I’m Aadit👋🏽! I’m the Chief Snacking Officer here at Confusion Snacks. A frequent question I...
The First Ever Indian Kettle Corn Popcorn
During Diwali, the only thing that shines just as bright as the candles is the mithai (sweets). From the Jalebi, Kaju Katli, Gajjar Ka...
Soft Launch Results Are In!
...and that's a wrap! Thank you to everyone who participated in Confusion's Soft Launch! The outpour of love and support I received from...
#BTS Packaging Series: Size & Materials
Some of my fondest memories growing up are just snacking the night away with family. The conversation, jokes, banter and games that...
#BTS Packaging Series: Colors
Vibrant and colorful are two of the top 5 adjectives I'd use to describe Indian culture. Our apparel, food, religion, music and...
#BTS Packaging Series: Typography
Growing up, I was fortunate to visit my family in India. The trips often included ~5hr road trips between the two major cities my family liv
#BTS Packaging Series: Brand Ethos
Confusion was no different. I took the skills I built from web/mobile design & learnings from making chai packets and decided to go head...
Chaat Masala, it's "finger-licking-good"
“Chaat Masala” in Hindi translates to “to lick the spice”. Yes, we’re both thinking the same thing. When Colonel Sanders says “finger...
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