Soft Launch Results Are In!
...and that's a wrap! Thank you to everyone who participated in Confusion's Soft Launch! The outpour of love and support I received from...
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#BTS Packaging Series: Size & Materials
Some of my fondest memories growing up are just snacking the night away with family. The conversation, jokes, banter and games that...
#BTS Packaging Series: Colors
Vibrant and colorful are two of the top 5 adjectives I'd use to describe Indian culture. Our apparel, food, religion, music and...
#BTS Packaging Series: Typography
Growing up, I was fortunate to visit my family in India. The trips often included ~5hr road trips between the two major cities my family liv
#BTS Packaging Series: Brand Ethos
Confusion was no different. I took the skills I built from web/mobile design & learnings from making chai packets and decided to go head...
#BTS: The Origin Story
In 2019, I was back in Seattle working on a chai startup, Chaitheory. The mission was clear -- create instant chai that was as good as...
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