👋🏼 Hi, I’m Aadit! I’m a kid of the Indian diaspora and I grew up confused.

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Growing up, I lived at the intersection of two worlds, learning how to carry forward my Indian roots while adapting to American culture. What began as confusion between my Indian and American identities eventually blossomed into a unique fusion of the two cultures. Whether it’s accenting my western-influenced palette with traditional Indian spices or shuffling between Bollywood music and American pop, I found ways to preserve an authentic connection to my immigrant roots while embracing the cultural influences of growing up in America.

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As I continue to embrace that fusion, I’m excited to share it with you through products inspired by my Indian-American identity. Whether they spark a memory of home or help you discover something new, I’m excited to share them in the most authentic way I know, with a pinch of confusion!